Poor leadership shows up in numerous ways and has a huge negative impact on the business. Understanding the traits of poor leaders can help you avoid leadership pitfalls.
Unique Value and Competitive Immunity
Creating Unique Value can be a challenge, but it is essential to achieving Competitive Immunity and the long-term, high reward Customer relationships that go with it.
What is Competitive Immunity and Why Should I Care?
Companies seeking Competitive Immunity make products that people want to buy. Leaders today need to be focusing on how they can achieve Competitive Immunity.
Don’t Settle for Competitive Advantage: Aspire to Competitive Immunity
People create Competitive Immunity, which is why it’s more sustainable than competitive advantage.
Uncovering the Real Culture that Rules Your Business
Culture is especially crucial in Permanent White Water